{"id":1882,"date":"2023-07-03T13:29:50","date_gmt":"2023-07-03T13:29:50","guid":{"rendered":"https:\/\/dmc.media\/peters-wine-bistro\/"},"modified":"2023-07-03T13:33:42","modified_gmt":"2023-07-03T13:33:42","slug":"peters-wine-bistro","status":"publish","type":"post","link":"https:\/\/dmc.media\/en\/peters-wine-bistro\/","title":{"rendered":"Peter&#8217;s wine bistro"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first  container_wrap fullsize'  ><div  class='avia-slideshow av-ljmk8cx9-2576c0eedaeef974ea694fbddc30a7ee avia-slideshow-extra_large av_fullscreen avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.266666666667%;'><li style='background-position:center center;' data-img-url='https:\/\/dmc.media\/wp-content\/uploads\/2023\/07\/Vinus_web_02-1500x844.jpg' class='avia-slideshow-slide av-ljmk8cx9-2576c0eedaeef974ea694fbddc30a7ee__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><\/div><\/li><\/ul><\/div><\/div>\n<div id='av-layout-grid-1'  class='av-layout-grid-container av-g2enn3-edb27156b3a0053b8c44d4e1e817ea61 entry-content-wrapper main_color av-flex-cells  avia-builder-el-1  el_after_av_fullscreen  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ep33vz-2d47b5969722d45a9b954033a78e8aac\">\n.flex_cell.av-ep33vz-2d47b5969722d45a9b954033a78e8aac{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-ep33vz-2d47b5969722d45a9b954033a78e8aac{\npadding:5% 5% 5% 5% !important;\n}\n<\/style>\n<div class='flex_cell av-ep33vz-2d47b5969722d45a9b954033a78e8aac av-gridrow-cell av_one_half no_margin  avia-builder-el-2  el_before_av_cell_one_half  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-ljmk66z4-94837fe30f7f6e7c8aedda145f9206af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>In Vino Veritas<\/h1>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c8blb3-13e2f713062adb9404a573b8e257a54e\">\n.flex_cell.av-c8blb3-13e2f713062adb9404a573b8e257a54e{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-c8blb3-13e2f713062adb9404a573b8e257a54e{\npadding:5% 5% 5% 5% !important;\n}\n<\/style>\n<div class='flex_cell av-c8blb3-13e2f713062adb9404a573b8e257a54e av-gridrow-cell av_one_half no_margin  avia-builder-el-4  el_after_av_cell_one_half  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-b5bwwf-d007799f8ff098c91db929a7f381f26c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As a German (S\u00fcmer), the subject of wine is not exactly in our cradle &#8211; at least this is true for my generation from the 70s\/80s. So it&#8217;s not surprising that my pain threshold was 2.99 euros per bottle for a long time, until I was asked to realize a project for Gruppo Italiano Vini, Italy&#8217;s largest wine exporter, during my communications studies.<\/p>\n<p>The question at the time was whether it would be possible to use brand management to better position the topic of wine in the German &#8220;beer country&#8221; and interest society in it. During the project, I learned that I was not the only 2.99 border crosser and that 70% of wine sales were implemented through the discounters.<\/p>\n<p>Over the years I came professionally to Durst in Bressanone and it was here that I first learned about wine culture and how to measure things not by their price but by their value.<\/p>\n<p>Vinus, Peter&#8217;s wine bistro was the school in this and Peter was a patient teacher who let all my (price) excitements and taste distortions wash over him. But what is wine, what is the appropriate price and how does the professional behind the counter judge that? See what Peter has to say and what wine has to do with food.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><div id='video-portfolio-1'  class='avia-section av-9binov-45eb55c9c17403521650f70a0e0f2227 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-6  el_after_av_layout_row  el_before_av_social_share  avia-bg-style-scroll container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='down-open-mini' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Scroll to next section<\/title>\n<desc id='av-svg-desc-1'>Scroll to next section<\/desc>\n<path d=\"M12.96 12.16q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-6.272 6.144q-0.704 0.704-1.536 0l-6.272-6.144q-0.832-0.832 0-1.536 0.768-0.768 1.6 0l5.44 4.992z\"><\/path>\n<\/svg><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1882'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video av-7x6127-47cc7ce28fe66fd78d0dff2a2bca301e avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/841774836'><script type='text\/html' class='av-video-tmpl'> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"vimeo-content-blocker\" data-borlabs-cookie-content=\"PGRpdiBjbGFzcz0nYXZpYS1pZnJhbWUtd3JhcCc+PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby84NDE3NzQ4MzY\/ZG50PTEmYW1wO2FwcF9pZD0xMjI5NjMiIHdpZHRoPSIxNTAwIiBoZWlnaHQ9Ijg0NCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhdXRvcGxheTsgZnVsbHNjcmVlbjsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+PC9kaXY+\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/dmc.media\/wp-content\/uploads\/borlabs-cookie\/1\/vimeo_841774836.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Vimeo<\/strong>. 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